IIJS TRITIYA in BENGALURU!

The Jewellery World Met In South India at the 2nd edition of lIJS Tritiya 2024, which is an exceptional platform for manufacturers and retailers to connect and network for business opportunities from more than 900+ exhibitors and 1900+ stalls in different product categories. This edition of the show took place along with India Gem Jewellery Machinery Expo (IGJME) at the Bangalore International Exhibition Centre (BIEC) from 5th to 8th April 2024 and showcased world-class technology in manufacturing powered by digital technology tools and techniques.

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

The inauguration was graced by Dr Selvakumar, IAS, Principal Secretary, Industries and Commerce, Govt. of Karnataka; Dr B Govindan, Chairman, Bhima Jewellery; Shri Vinod Hayagriv, MD & Director, C.Krishniah Chetty Group along with the members of the committee. Mr Vipul Shah, Chairman, GJEPC said โ€œWe are a USD 40 billion export industry today, but the scope and potential for further growth is immense, with the ever-increasing demand in the global gem and jewellery marketโ€

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

South India dominates Indian gold jewellery consumption, accounting for 40% of the countryโ€™s total jewellery demands and this IIJS Tritiya I focussed on understanding different styles of jewels from South India.
SAP Jewels from Hyderabad expertise in making exceptional jewels with unique craftsmanship since 1962, and today Arun Saboo, the third-generation family member is carrying forward the family legacy ahead of providing the finest quality to its retail clients and setting new standards of design and quality in the world of fine jewellery! I was thrilled to discover an extremely lightweight gold bridal jewellery set from SAP Jewels.

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

Sparkling Gold is a brand renowned for telling timeless tales through rich, heritage-inspired jewels, brought to life by expert artisans. Sparkling Gold began its journey in 2015, as a manufacturer & wholesaler of traditional yellow gold jewellery and soon introduced Nakshi jewellery, Temple fusion jewellery, Antique jewellery, Kundan, CZ Jewellery, Casting fusion jewellery, which reflects the charm of Indian culture, heritage & traditional essence. Being a design-driven brand, the team at Sparkling Gold works passionately to maintain its Trust & Uniqueness in the Jewellery industry by offering the best wearable art to its clients.
Featured above is one of the most magnificent Indian idol jewels crafted with great attention to detail.

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

Badalia Diamond Jewellers are one of the biggest solitaire and natural diamond jewellers from India and with a legacy of more than 65 years, they specialize in handcrafted solitaires and effulgent bridal & contemporary collections. I was delighted to admire and adorn myself in their solitaire diamond: one bangle made of 1.50 cts diamond and another of 2.00cts diamond crafted with precision and perfection.

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

This season Badalia Diamond Jewellers introduced the #MystiqueBelleTales collection, where each wearable art tells a story of love, strength, and resilience. It is a tribute to the rare and scintillating women who inspire us every day with their grace and beauty! Featured above is a masterpiece handcrafted in Ruby and Diamonds from their Mystique Belle Tales.

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

Golu Bhai Badalia and Ismita Badalia, Director of Badalia Diamond Jewellers passionately shared their exclusive diamond solitaire and latest bridal jewellery collection. She highlighted that this season layering style necklaces with fancy-shaped natural diamonds are a great trendsetter.

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

JEWELS ON THE RAMP, the jewellery fashion show was held on the opening day of the IIJS Tritiya was a glamorous nite of wonder and spectacle!! Manushi Chhillar, former Miss World and Brand Ambassador of GJEPO walked alongside the gem and jewellery industry stalwarts, and the models walked the ramp with the OG of the gems and jewellery industry in exquisite designs from:

โ€ข Laxmi Diamond Jewellery
โ€ข Kamyaa Jewels
โ€ข Manoj Ornaments
โ€ข Dravya Lab Grown Diamond Jewelry
โ€ข CVM

From resplendent gold bibs to eye-catching diamond and gem-studded creations including cascading earrings, ear climbers, bracelets, brooches, statement rings and more, all commanded attention. It was an evening filled with Glitz and glamour in Bengaluru

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

Jewellery Display, Packaging and Branding!
How many of us agree that the aesthetics of the store and product display are vital components for all luxury jewellery showrooms, that help in showcasing a brand’s virtue leading to a customer shopping experience? JEWELLERY – powered by Shree Raj marketing, has been a galaxy of Display & Packaging for 30 years!
The expert team at Jewellexy led by Raj Shah helps the brand with theme-wise display solutions of not only their display and packaging materials; but also helps with store interiors including sofas, chairs and tables according to individual branding colour concepts.

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

The power of Storytelling in Jewellery.
It was an honour to be invited by the GIA Alumni Chapter in Bengaluru and be a part of the panel discussion and share my thoughts on “Storytelling in Jewellery”

IIJS TRITIYA  | The Diamond Talk | Renu Chaudhary
Image Credit: The Diamond Talk

This year IIJS Tritiya was bigger, smarter and better and it featured over 900 exhibitors and 1,900 stalls across 40,000 square meters. The show served as a vast marketplace, providing invaluable opportunities for industry players to connect, collaborate, and thrive and I had a wonderful experience being a part of the show.

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