Diamonds!! Sparkly, Dazzling, Captivating gift from nature which captivates us since centuries and people all over the world have been enchanted by the mysterious allure of the Diamond!!
Patented cuts are diamond cuts developed by a specific company which therefore solely enjoys rights over that cut.
Let’s understand what is Trademarked Diamonds/ Patented / Branded Diamonds!
Amongst the 4 c’s in a diamond which is Cut, Color, Clarity, Carat weight, CUT is the most important C, as it determines the brilliance, fire, and scintillation of a diamond. In today’s competitive world, diamantaires and jewellers are increasingly looking to stand out from the rest with Branded/Patented cuts that are exclusive to them. These cuts often take years to develop and perfect, so to protect their distinctive designs from copied, a patent /trademark is secured to prohibit other companies from using the same techniques.
The number of branded diamonds grew slowly at first but has blossomed in the past decade. Most branded round diamonds are variations of the ideal cut, with more facets or a different arrangement of facets. Each brand promotes its own ability to deliver a beautiful diamond.
Few of the Trademarked Diamond Cut are :
The ASHOKA® Diamond Cut
The ASHOKA® cut also known as The Diamond of Legend™ is based on a famous third-century diamond and named after one of India’s greatest emperors, Ashoka Maurya.
The ASHOKA® is an elongated cushion-cut, in a rectangular shape with rounded corners. First introduced by William Goldberg in 1999, the United States Patent and Trademark Office has recognized its distinctiveness by issuing a federal trademark registration covering the configuration of the stone.
It is exclusive, extraordinary, rare, and it cannot be duplicated.
The ASHOKA® diamond has 62 facets and can appear 30% larger than an emerald cut diamond of the same carat size.
Less than 1% of diamonds can be made into an ASHOKA® cut, taking about 6 months for the diamond to be perfected, after which they are designed and set into gorgeous pieces of jewellery created by William Goldberg.
Kwiat is the exclusive distributor of the ASHOKA® diamond in the United States. They are also available at Boodles in The United Kingdom.
The LILY® Diamond Cut
The Lily® cut is made exclusively by Lili Diamonds, originally named Siman-Tov Bros, located in the centre of the Israeli diamond exchange in Ramat-Gan, Israel is an exquisite flower-shaped diamond with four petals and a square table. This marvellously cut diamond was inspired by one of nature’s most beautiful creations “Flowers”. The smooth round lines characterize the 4 delicate petals of the Lily® cut, they come with two different shapes:
- A rounded flower diamond with curved petals –edges
- A pointed flower diamond with sharp petals-edges.
The Lily® cut has 65 facets compared to the 43 facets of the princess cut, a carefully designed cut gives rise to the unique internal reflection of light creating an endless sense of depth in the heart of the diamond.
Lili Diamonds entered into an exclusive arrangement with Louis Vuitton that has all Lily® cut diamonds reserved for Louis Vuitton jewellery. Louis Vuitton found the four petals of the Lily® cut are a good match for the four-petal flower shape often seen in their trademark patterns. The Lily® cut diamonds are therefore not available to any wholesaler or retailer outside the Louis Vuitton distribution channels.
The DIVINE® Diamond Cut
The Divine® Cut is a dramatic departure from the way round, brilliant-cut diamonds look. This is Bez Ambar’s latest creation, unveiled in 2015, after introducing Quadrillion® Cut and Blaze® Cut, Bez Ambar was awarded an international design patent, for the Divine® Cut.
The traditional round brilliant cut has 58 facets, while the Divine® Cut has only 46 facets, 22 crown facets and 24 lower pavilion facets. With this decrease of facets on the crown comes an increase in the size of fire, brilliance, and scintillation.
The pavilion of the Divine cut is cut into 24 facets exactly like the pavilion of the traditional round brilliant cut. However, the table is square and much smaller than in the Round Brilliant. Surrounding the table are eight same size square facets slightly angled toward the girdle of the stone. The angles of the crown’s facets create a slightly rounded parachute-like shape different than the more trapezoid-like shape of the round brilliant diamond. All nine centre facets work together to multiply light reflection enhancing the brilliance of the stone.
Do you think Divine® Cut is the future of Round diamonds?
CRISSCUT® Diamond Cut
Christopher Slowinski is the inventor and patent holder of several diamond cuts, most notably Crisscut® and L’Amour Crisscut®.
The Crisscut® diamond is elongated in shape with trimmed corners. It typically has 77 facets that appear crisscross in the diamond and the stone tends to be shallower than princess cut or emerald cut diamonds, crafted to maximize the stone’s brilliance, scintillation, and light dispersion.
Triangular facets are applied to the steps in the pavilion of the diamond. The facets continually bounce light off one another, bringing mesmerizing life to the diamond, giving a new dimension to the traditional emerald cut by maximizing fire and brilliance, resulting in a diamond that appears up to 50% larger. The size difference is astonishing when a 1.00cts L’Amour Crisscut® diamond is placed next to a 1.00cts standard emerald-cut diamond. Another benefit of this unique “broader” cut and faceting is that because light travels through a shallower area to be reflected, the stone appears whiter and brighter, bursting with colour and sparkle!
The carefully planned limited production of Crisscut® diamonds makes them exclusive, ideal for your unique engagement ring.
Buccellati® 100 Diamond Cut
Another magnificent trademarked diamond is Buccellati® 100 Diamond Cut created on occasion of the brand’s centenary celebrations. The Buccellati® 100 Diamond Cut took birth after a long study and research in collaboration with Antwerp based, Tache Diamonds, an industry leader founded in 1957. The shape of the Buccellati-cut diamond consists of 57 facets, in which every facet is mirrored and every angle must respect a very strict % ratio to optimize the light. The Gemological Institute of America has complemented its beauty comparing it to a flower, which recalls the Buccellati logo, and has certificated it according to the globally accepted standards to describe diamonds.
The first sample of the Buccellati® 100 Diamond Cut took almost one year to be finalized, basing on an extensive study of light optimization to achieve the maximum brilliance and fire.
Tiffany & Co LUCIDA® Diamond Cut
Tiffany & Co® is not only famous for its designer jewellery but also for developing their own diamond cuts, which was unveiled in 1999, the Tiffany & Co Lucida® diamond a label given to the brightest star in a constellation.
Taking decades to develop, it is a mix-cut diamond with broad corners and dramatic depth, with 50 facets, 17 in the crown, 32 in the pavilion (33 with culet), making it 49 facets in total (50 with culet).
Besides the original square Tiffany Lucia® diamond, now a rectangular version is available too. The other options to get the Lucida® “look” are Lucere and Flanders (Elara is a branded Flanders cut), having different facet pattern arrangements.
Lucida® diamond is one of the most coveted gems in fine jewellery, for an unforgettable look and desirable shine, demonstrating the incredible skill of the master jewellers that work within the ateliers of Tiffany & Co®.
Trademarked Diamond Cut /Branded diamonds often have an added layer of confidence, they are tied to specific brands which want to be trusted by customers, providing assurance and guarantee to a level of quality.
A branded diamond is a good option if you:
1. Feel safer purchasing a brand you’re familiar with and understand.
2. Feel aligned with the brand’s image.
3. Know that you and whoever wears the diamond will be proud of owning and showing it off to family and friends.
In the end, it’s best to buy quality — branded or not — based on the characteristics of the diamond itself!