True to the globe hype, and the domination by the brand my visit to the Amrapali Jaipur store was surreal.
To give you a brief background, Amrapali Jewels is a jewellery house founded in the year 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur. The inspiration to start Amrapali Jewellery was the fascination the founders held for ancient India, as it was the focus of their graduate studies.
As they travelled around India selling their products, someone in Delhi told them that the garnet stone was in abundance in Jaipur, so they decided to find out more about garnet, and that’s how they first got into jewellery and realised the significance of jewellery in history.
Tarang Arora, the CEO, Amrapali Jewels, wanted to share Indian jewellery with the World because when many people think of Indian jewellery, they think of Maharajas and very elaborate pieces created for them, but there is also some very beautiful yet simple and affordable Indian jewellery out there too. Indeed, Amrapali is probably the only fine jewellery house where you can buy jewellery at anything from £5 to £1,000,000 or more.
Today, Amrapali designs produce and distributes tribal, fine and uncut gemstone jewellery. The brand has stores world over.
On my visit, I had the pleasure to meet Tarang Arora, the CEO leading Amrapali Jewels across the globe today. He took me through the store and their one of a kind Victorian Ruby Lotus Necklace. The ‘Ruby & Lotus Necklace’ as featured on the Wall Street magazine for its fine craftsmanship & design is made using African rubies in an Amrapali signature cut. The cut almost represents the brand’s logo, however, is understated & only recognised with purveyors of the brand. The necklace true to Victorian style is set in oxidised silver in the front with detailed gold filigree work at the back along with pearls adding to the Victorian grace & charm.
I also completely fell in love with this Victorian & vintage choker alongside these statement earrings. Made with the finest quality of Pearls and Rose-cut diamonds give it a vintage yet chic appeal to match its Victorian design.
These Victorian earrings by Amrapali are made of uncut diamonds with oxidised silver in the front and fine gold filigree work at the pack. These statement earrings are not only creative in design but also boast of great quality.
Soon after finishing with the store, I made my way to the Amrapali Museum. The Amrapali Museum opened only recently in January 2018 as a testament to an undying passion shared by Rajiv Arora and Rajesh Ajmera.
The brand opened a museum in Jaipur with the private collection of the 2,500 – 3,000 historic pieces of antique silver of the founder’s collection over the years, to show the journey of how they created Amrapali. The museum is known for its astonishing tribal jewellery from interiors of India amongst others.
One of my favourite piece at the Museum is Multifunctional Parsi Necklace jewellery, which has detachable sections that may be worn individually as bracelets. It is diamond inlaid with outlined letters in blue enamel that read ‘HUMATA, HUKHTA, HUVERSTA’ (good thoughts, good words, good deeds) words from the Avestan credo of the Zoroastrian faith.
The brand truly has been moving forward to depict Indian Jewellery at an International level while serving up the best for its consumers in every way.