Jewellers Association Show – The Premium B2B Show

JAIPUR, a land with vast cultural heritage and legacy is not just my hometown but my Source of Inspiration and one of the most important cities in the Indian gems and jewellery industry that connects to the source of different jewellery manufacturers of Gemstone, Gold, Silver and Jadau jewellery, under one roof.

It’s, indeed, a moment of pride for me to be invited as an Official Social Media Influencer to cover the show from 18th, 19th & 20th August at JECC, Sitapura and share Jaipur’s rich heritage of exceptional gems and exquisite craftsmanship from the JAS: The Premium B2B show.

JAS 2021 | The Diamond Talk
Image Credit: JAS

With the theme “Connect to Source”, the show aims to bring all the gems and jewellery trade professionals together under one roof, for business and networking opportunities.
The 5 Categories under the theme Connect to Source are:
1. Gemstones.
2. Diamond & Gemstone Jewellery.
3. Gold.
4. Kundan Meena (Jadau Jewellery).
5. Silver.
The theme aims to bring all the gems and jewellery trade professionals together under one roof, for business and networking opportunities.
With around 100 premium exhibitors across the country and more than 500 buyers from top first pan India, the show was packed with action along with scintillating jewels, premium exhibitors & buyers, offering wonderful networking opportunities.

I will take you through my discoveries from the show in each category.

Gemstones

There’s always something fascinating about gemstones! And, not to miss, the Pink City Jaipur is a global leader in the emerald cutting & trading industry. Popular for precious & semi-precious gemstone manufacturing, Jaipur has become the prominent destination for providing a reliable supply of gemstones.

JAS 2021 | The Diamond Talk
Image Credit: The Diamond Talk and Jas

With the theme “Connect To Source” JAS: The Premium B2B Show was a great platform to connect the exhibitors & buyers to the supply chain of rare and quality gems at the dedicated pavilions.

Diamond & Gemstone Jewellery

Jaipur, the gem city of India, is a blend of traditional and modern jewellery. Jewellers who once served the Maharajas are crafting fine jewels for modern buyers. From crafting pure diamond pieces to fusion jewelry combining precious and semi-precious gemstones, Jaipur tops the list of best jewellery shopping destinations. I had an incredible experience witnessing magnificent handcrafted Gemstone and Diamond Jewellery by the Jatin Gems booth.

JAS 2021 | The Diamond Talk
Image Credit: The Diamond Talk and Jatin Gems

The show was successful in connecting the exhibitors & buyers to the unparalleled diamond & gemstone jewellery manufacturers at the dedicated booths.

Kundan Meena and Jadau Jewellery

Globally acclaimed as the pioneer of Kundan Meena Jadau Jewellery. The traditional technique of crafting intricate, luxurious and fine jadau makes Jaipur a favourite destination for jewellery shopping among brides, jewellery connoisseurs and jewellers from different parts of the world.

JAS 2021 | The Diamond Talk
Image Credit: The Diamond Talk

Featured above is a gorgeous Jadau Jewellery necklace by Valentine Jewellery

Silver

The lustrous beauty of silver is indisputable for the charm it brings into the jewellery. Jaipur is the magnificent center of handcrafted contemporary silver jewellery and art pieces. The city is also globally acclaimed for the fine craftsmanship in silver carried out by the generations of silversmith’s.

Gold:

Gold is the most precious metal and is considered a unique asset for investment globally.
Crafted by the skilful artisans of Jaipur and treasured as an heirloom in our country Gold Jewellery is instilled with purity and beauty and makes an essential part of Indian culture. I saw Gold Jewellery with great detailing at Karni Jewellers and Guru Kripa Design Studio.

JAS 2021 | The Diamond Talk
Image Credit: JAS

The three days of JAS: The Premium B2B Show was nothing less than an extravagant jewellery affair. From displaying a scintillating array of beautiful jewellery designs to creating a great platform for networking opportunities for buyers & exhibitors, the show was a superhit blockbuster in terms of reviving the slow pace of jewellery business after the pandemic times.

JAS 2021 | The Diamond Talk
Image Credit: JAS

I had an incredible experience attending the first physical show of the season. I am very grateful to the JAS committee members for their kind hospitality and look forward to JAS 2022!

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